Art has been countered since the earliest days, but never so vivid and polite. Counterpoint of all people involved in business of art has been superimposed to the wandering spirits of art consuming people looking for their room in the culture universe.

DADA movement at the beginning of last century radically changed the foundations of art - by introducing self criticism into art-media, by placing representation instead of simulation, by inventing and combining NEW media, deconstructing OLD media...

ART has turned to itself >>>>>>> : <<<<<<<

ART [existing] for ART [playing] contra ART

cONTRAart is therefore a term for the [post]modern art tendencies and contemporary means of artistic expression.

cONTRA artist is explaining, experimenting and inventing new approaches to the post-modern artistic discourse.

Especially today when we have net-art, video-art, easy accessible software, cameras, data transfers, mobile communications >>>>
It became easy-to-be-an-artist, trendy-to-behave-as-artist and easy-to-make-ART.

For example, Art theory that derived from [and was referenced to] art, now days is dictating art-market and became, in post-modern era ART itself [conceptual art].

CONTRAart in post-modern society couldn't possibly be considered as an art-movement. Hyper production and large diversity of postmodern art created an
art brand:

cONTRAart